About

BRAND ETHOS

Capsule Eleven creates empowering, contemporary unisex jewellery using symbols and design functionality to create pieces that become part of the wearer’s unique story. In antiquity, eleven is a high vibrational number that symbolizes energy, inspiration and vision, which is at the core of the brand’s values. The inclusive ethos of the brand means that delving deeper into the story of the jewellery and how you wear it should be firmly up to the individual to creatively explore and enjoy.

The capsule of curated items includes jewellery for the wellness curious, merging personalisation, form and function in a fresh and iconic way. From subtle symbolism within essential staples through to bold, sculptural elements, Capsule Eleven goes beyond great design, giving deeper meaning to sculptural jewellery. Traditional craftsmanship and ancient references inspire contemporary pieces with people, experiences and stories at the core. Sustainability is firmly at the heart of the brand with all of the packaging being made from re-cycled card and all of the brass and sterling silver in recycled metals.




BRAND HISTORY

Capsule Eleven was created in 2020 amidst the global pandemic. Its founder Natalie Benmayor wanted to create something beautiful and meaningful for her future wearers that gave them a feeling of personal power and strength. The historical amulet is pushed into modern functionality, using the healing properties of stones and ancient symbols to create luxury pieces that go beyond aesthetic value. Many of the pieces physically open to store wellness items such as crystals, CBD oil and aromatherapy oil. The core of capsule items that are at heart of the brand’s DNA and are intended to be treasured as timeless personal staples. They are also representative of, and inspired by ‘time capsules’ that contain objects typical of the present moment that could be rediscovered in the future.




NATALIE BENMAYOR, DESIGNER AND FOUNDER

Natalie uses her family history and experience of different cultures and aesthetics to create designs that offer the potential for personalisation, bespoke to the wearer. Her family history carries with it an evocative story, fleeing to London from exile in Egypt, smuggling across seas nothing but their jewels, and so her love for jewellery that’s precious and meaningful has been embedded since her youth. The family pieces were placed in a London vault before their rediscovery and their story has inspired the first capsule, with the symbols used taken from ancient Egypt. This box of treasure represented a family time capsule which also inspired the brand’s name.

The jewellery explores the philosophies of amulet wearing, alongside modern wellness techniques she has picked up on her travels and discovered through her own healing journey. Capsule Eleven’s designs explore the balance between meaning and personal style in equal measure.

The British-born half-Egyptian designer has always followed her own path in design as well as working for many global brands, founded her own labels through to bespoke work. Her jewellery has been worn by celebrities including Lapita Nyong’o, Jorja Smith, Little Dragon, Jess Glyn and has been styled in Killing Eve as well as major publications including Vogue, Elle and Dazed.